Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. Last year, the average wedding cost around US$38,000.

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Retail Focus

FEBRUARY 18, 2025

From furniture and electronics to fashion and cosmetics, 3d product rendering company studios can bring any product to life. Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable.

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Inside Retail

APRIL 3, 2025

Now, with the advancements of AI, social-media channels such as TikTok, Snapchat, Instagram and YouTube will become the new data sources for personalisation and engagement just as they have become the driving force for product discovery and even purchase.

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Inside Retail

FEBRUARY 20, 2025

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market.

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Inside Retail

OCTOBER 12, 2023

There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In 2022, TikTok was responsible for 45 percent of all social media-driven fragrance purchases in the US, NPD data shows.

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Inside Retail

JANUARY 16, 2025

The soft luxury sectors growth will be driven by shifting consumer preferences toward personal expression through fashion, the expansion of luxury fashion brands into new categories, influencer and celebrity endorsements and new collaborations, the Coresight analyst explained. billion market in 2023. per cent year-on-year.

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Inside Retail

SEPTEMBER 29, 2021

Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Inside Retail

JULY 5, 2024

I feel that Witchery needs to own the misstep and commit to more active engagement with their customer base moving forward,” said Van De Ven. Witchery explained in a social media post that its sizing had “become more generous, so if you were a size 20 with Witchery before, we welcome you to try an 18 instead”.

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RetailMinded

JUNE 22, 2023

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. It stands to reason that luxury brands forge this future, as fashion is a common denominator across cultures and countries. Virtual and physical fashion.

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Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. The nature of the social media beast is that it is always changing. Where to find the juicy goss. Making the most of influencers.

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Inside Retail

SEPTEMBER 6, 2022

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. People visiting will have 30 minutes to walk around and virtually try-on digital fashion from the five-piece collection.

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Retail Focus

AUGUST 6, 2024

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

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Inside Retail

FEBRUARY 15, 2024

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. This is true for particularly younger Gen Z consumers in China who may be both luxury fashion enthusiasts and Pokémon fans.

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

DECEMBER 7, 2023

Up to 96 per cent of fashion influencers reviewed made such posts. Based on the findings of our sweep, we are concerned that influencers, brands and advertisers are taking advantage of consumers’ trust through hidden advertising in social media posts by influencers,” said ACCC acting chair Catriona Lowe. “We

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Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Last year saw a record number of scams and with the rapid rise of artificial intelligence (AI), they are growing in number and sophistication.

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. This is forcing brands to think creatively and prioritise engagement and the result is often increased loyalty and trust from their shoppers. The Supergreat app launched in 2018.

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Inside Retail

APRIL 19, 2024

What inspired you to start your own fashion brand? IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. Successful use of social media starts with a deep understanding of your target audience. I really really love it.

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Inside Retail

JULY 22, 2024

It is the beginning of a great journey and a stronger focus on PR and marketing for the first time in Australia, and will allow us to reach a broad new audience while engaging existing clientele, with the exciting new offerings and wide range available. How does Desigual plan to engage with the community and build a loyal customer base?

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Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. However, the fashion industry is slower to make age inclusivity a top priority with youth often being an aspirational part of a brand’s aesthetic.

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Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? What’s already happening?

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Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. Nothing but time Sarah Knop, national engagement manager at Baptist World Aid Australia, told Inside Retail that, when faced with financial challenges, many consumers will opt for value and low price.

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Inside Retail

MAY 28, 2024

Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. And how the brand is harnessing the power of TikTok, through social listening. We’ve had guests host engagement parties in stores. The power of TikTok for product discovery is incredible.

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Inside Retail

OCTOBER 14, 2024

Steady growth “Many would question whether it was the right thing to start a fashion brand given the local brand scene in Vietnam was already crowded. Well-coordinated social media campaigns can rapidly turn online enjoyment into purchasing decisions by our target segment, which is Gen Z buyers.

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Inside Retail

DECEMBER 8, 2024

The domestic market exhibits robust engagement, with prominent retailers such as Beams and United Arrows implementing sophisticated luxury resale operations through initiatives like “Beams Re:Style” and their specialised refurbishment program. billion yen (US$5.4 billion) and accounted for 28.2 million impressions.

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Inside Retail

OCTOBER 1, 2024

LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.

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Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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