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We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. Despite having the opportunity to put a show on the New York Fashion Week schedule, We Wear Australian decided to go with a bricks-and-mortar approach.
However, a smooth store opening was executed by investing time with the internal team and engaging with brand partners in the lead-up. For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective.
Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.
When we launch a shoe, we don’t just put a shoe on the shelf and expect people to just love it, we engage with the community, Green explained. Hoka shoes were initially embraced by ultramarathon runners but were quickly embraced by a broader fashion-forward demographic, prompting the brand to build upon its lifestyle category.
The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.
Traditionally, consumers looked to brands like Wedgewood and some of the more premium brands in the portfolio for wedding and engagement gifting. From this gifting perspective, [we are always thinking] how we can help fans of our brands and talk more about lifestyle so that we can expand. NA: That’s a really good question.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market.
Jewel Changi in Singapore for example, has become an iconic landmark for both locals and tourists alike, while Shibuya and Gangnam are arguably amongst the most vibrant fashion districts in Asia. IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market?
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences.
This years edition, themed Icons Uprising, will highlight the evolving influence of street culture across art, fashion, music, and collectibles. Mandeep Chopra: Collaborations have been a successful strategy for brands to expand their reach and connect with audiences they may not typically engage.
He said that Little Birdie addresses this issue by leveraging AI and machine-learning models to surface over 70 million products in a standardised fashion with like-for-like comparison across retailers. “It’s It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.
Fashion platform The Iconic has launched The Iconic x FNFD Incubator Program for First Nations designers. Fashion designers, jewellery and accessory designers, graphic artists, and textile artists from various backgrounds and generations are eligible for the program.
Accessoriesare no longer taking a backseat in the fashion industry with the rise of “jewellery wardrobes”. Earring, bracelet, ring and necklace stacking is a tradition taken from ancient cultures and has been popularised again by fashion influencers. “I
My approach is a bird’s eye perspective and serves as a map of the country. Bringing art and music together in a live environment over several days allowed for a multitude of people to engage with the project and showcased the immense talent of our First Nations artists,” she added.
LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.
The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.
We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.
For many years, sustainability has been tied to ethical, circular, slow, or mindful fashion. Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. Fashion brands and sustainability. Product and/or construction materials).
Brands on offer include iconic fashion labels Karen Walker and Kate Sylvester, skincare brand Antipodes and up-and-coming accessories brand Yu Mei, among others. Many designers would not have been able to take part in international trade shows and further engage with emerging new markets.
Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. What does it mean for a product to be circular? Coachtopia follows three rules, dubbed the ‘Made Circular’ principles.
Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.
While we are still very much committed to providing modern and sophisticated workwear, in the past 12 months, we have evolved our product offering to be more trend-led and fashion-forward. We were able to engage our store teams to assist with online fulfilment. Leading a brand with such a rich heritage is continuously inspiring.
Australian plus-size women’s fashion brand, Taking Shape, has had a busy three years. . What we want to do is make buying online as easy and as engaging as it is in-store,” Krista Diez-Simon, Taking Shapes’s chief financial officer and chief operations officer, told Inside Retail. That’s possible from a financial perspective.”.
For Leukbook, a new online fashion marketplace founded by Katrina Van De Ven and Catherine Olivier, it’s all about fit. Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It
After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.
That comes in handy, given the enormous task of turning around the iconic fashion brand, which lost its way in recent years. I saw huge potential in the company and decided to dive deep into the fashion sector which has opened a new chapter in my career journey and brought me a lot of excitement thus far. As part of my Esprit 3.0
In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.
Maderazzo explained that Pat McGrath Labs limited engagement on social media contrasts with competitors who have mastered direct-to-consumer relationships, affected both brand visibility and customer loyalty. In my opinion, the brand hasn’t done enough to remain relevant from a marketing and hero product perspective.
Sustainability has become a major buzzword in the fashion industry, as more brands finally start to get serious about reducing their environmental impact. But what does this mean from a supplier’s perspective? IR: As a farmer, what do you think about sustainable fashion? We all become connected and engaged.
The aim was to provide a combination of fashion and value without walking away from that need to be functional. As a result, we’re seeing a younger customer who thinks about travel in a similar way that they do about fashion. FM : We’ve just had a record year and travel in general has had a record year from a category perspective.
And, while businesses have thrown their full support behind such social causes in the past, such as with Australia’s marriage equality vote and the Black Lives Matter movement, on the Voice it seems that fewer retailers are weighing in, and engaging. It’s not a last minute thing.”
Brand Collective holds exclusive licences for global fashion and footwear brands, including Superdry , Clarks and Hush Puppies , and owns several retail brands, including kids’ footwear chain Shoes & Sox , iconic sneaker brand Volley and online discounter Shoe Warehouse. . “The Growing retail focus.
Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. We’ve had guests host engagement parties in stores. We look at each partnership as a true collaboration, working together on concepts and thinking outside of the typical fashion-focused influence.
“We’re trying to approach [omnichannel] from a unified perspective, so the same customer is the same customer anywhere they shop, not just ‘they can shop anywhere’,” Clarke said. We’re delivering a much better omnichannel experience from an operational perspective, and it’s becoming a high double-figure percentage of our business.”.
When a customer purchases something in-store, they have entered a retail environment, engaged in a human interaction with staff, and because of that experience, they have decided to purchase a product. However, this approach is short-sighted and ignores the clear message that returns are sending us. Build trust and confidence.
and $5, according to Business of Fashion. With consumers globally spending more time in their homes and shopping online, brands are all too aware of the need to engage with customers in unique ways to drive interest in new products. If you can’t beat them, join them.
Sustainability from a consumer perspective Monash Business School’s Australian Consumer and Retail Studies (ACRS) research unit has conducted research into sustainability for several years via the Retail Monitor to better understand consumers’ attitudes and behaviours when it comes to sustainability.
Local luxury fashion brand Camilla is well-loved for its vibrant prints and colours, and glamorously distinctive collections. I know that you work hard, particularly through Australian Fashion Week, which must be a crazy time as you get things prepared for the runway. First and foremost, we’re not a fast-fashion brand.
The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. In 2023, the award will feature five categories: Food, Fashion & Lifestyle, Digital, Hospitality and Sustainability. Shopping becomes an interactive high-tech experience.
Deliverability from an ownership perspective lies with the teams that are sending the e-mails but there has to be that partnership, there has to be that collaboration between your technology teams,” he added. Is it an engagement message? “This is what you call convergence,” Akhavan said. It all starts with awareness.”.
For a second consecutive year, plus-sized fashion brand Taking Shape is continuing its collaboration with Gurugulu and Indinji Gimuy woman from Yarrabah in far north Queensland, Elverina Johnson. The new collection aims to educate people about the Great Barrier Reef, using First Nations stories through the medium of fashion and art.
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.
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