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We Wear Australian immersive pop-up is landing at New York Fashion Week

Inside Retail

We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. Despite having the opportunity to put a show on the New York Fashion Week schedule, We Wear Australian decided to go with a bricks-and-mortar approach.

Fashion 147
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

However, a smooth store opening was executed by investing time with the internal team and engaging with brand partners in the lead-up. For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective.

Marketing 250
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 258
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.

Fashion 278
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

When we launch a shoe, we don’t just put a shoe on the shelf and expect people to just love it, we engage with the community, Green explained. Hoka shoes were initially embraced by ultramarathon runners but were quickly embraced by a broader fashion-forward demographic, prompting the brand to build upon its lifestyle category.

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Why Shona Joy is filling in the missing piece of the circular fashion puzzle

Inside Retail

The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.

Fashion 246