Inside Retail
MARCH 26, 2025
By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.
Inside Retail
FEBRUARY 2, 2025
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. Despite having the opportunity to put a show on the New York Fashion Week schedule, We Wear Australian decided to go with a bricks-and-mortar approach.
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Inside Retail
OCTOBER 30, 2024
In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.
Inside Retail
JANUARY 13, 2025
In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. I thought that catering to people who were interested in music and fashion would be my strength, Hilfiger mused. You can’t just talk down to them.
Inside Retail
NOVEMBER 25, 2024
Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. billion in annual sales in Australia, Shein has carved out a niche in the fashion market by offering trendy styles at affordable prices. With an estimated$1.1
Inside Retail
NOVEMBER 13, 2023
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.
Inside Retail
MARCH 19, 2022
The return of the Brisbane Fashion Festival has been confirmed, scheduled for August. . Brisbane Fashion Festival proved to be a much-longed-for celebration last year amid the challenges of the pandemic, and a wonderful example of the joy that fashion can provide,” he said.
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