Engagement Expansion Target Market 
Retail Focus
NOVEMBER 21, 2024
From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.
Inside Retail
MARCH 27, 2024
million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. This entails strategic expansion into additional retail outlets, ensuring convenient access for more individuals,” he explained.
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Inside Retail
SEPTEMBER 3, 2023
The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion.
Inside Retail
OCTOBER 24, 2023
One significant milestone was the expansion of our distribution network, establishing partnerships with influential retailers and e-commerce platforms. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My
Inside Retail
JUNE 27, 2022
L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement.
Retail Bound
MARCH 25, 2025
For product startups, engaging with a 3PL can be a game-changer. It allows you to focus on product development and marketing while the logistics experts handle the rest. This flexibility allows startups to expand their market reach without the worry of logistics being a bottleneck. Flexibility is equally important.
Inside Retail
MARCH 26, 2024
It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. The essence of personalisation Picture a scenario, you’re in a department store.
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