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Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. Weve focused hugely on socialmedia, on both our content and our regular engagement with a community of food enthusiasts and influencers.
Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. I think that’s how it feels non-intrusive and more engaging. IR: What about socialmedia?
Australian businesses and consumers are encouraged to share their views on socialmedia services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. Interested stakeholders are advised to submit their views to the commission by September 9.
One of the key drivers in Papa Flocks expansion is community engagement. Community engagement is at the heart of Papa Flocks growth strategy. Our expansion in NSW reflects the love our customers have for our handcrafted menu made with high-quality locally sourced ingredients.
Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy.
Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of socialmedia and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.
Both domestic and international sales of 2nd Street stores showed robust growth, particularly in luxury secondhand merchandise, amid rising consumer inflation and expansion of the resale market. The Reuse Economic Journal estimated sales of used clothing and luxury goods reached 818.1 billion yen (US$5.4 billion) and accounted for 28.2
The stores opening represents more than a milestone in Staxs physical retail expansion; it is the culmination of years of strategic planning, innovation and adaptability. Now Matilda has over 100,000 Instagram followers on her personal socials, almost double that of Dons personal account.
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. “Singapore is a key market with a passionate fanbase and high consumer engagement.
Ubsdell explained: Across the board weve seen investment heavily geared towards international expansion and brand elevation. On this, he said experiential marketing will continue to thrive, offering innovative ways for brands to engage consumers in meaningful, real-life interactions.
Designed to reflect PURESEOUL’s captivating blue-hued ‘pure’ aesthetic, the Bullring store will feature a dedicated wall of over 60 different types of sheet masks and a TikTok display highlighting viral bestsellers from socialmedia.
Additionally, the advisory firm calculated that year-over-year (YoY) growth for the total market will reach 57 per cent in 2025, marking a major expansion of GenAI use, especially in regard to GenAI applications, which are expected to see 106 per cent YoY growth in the same year. billion, $39.6 billion for applications and $85.4
The soft luxury sectors growth will be driven by shifting consumer preferences toward personal expression through fashion, the expansion of luxury fashion brands into new categories, influencer and celebrity endorsements and new collaborations, the Coresight analyst explained.
The Expansion of AI and Personalization in Retail Artificial intelligence (AI) has already transformed many aspects of retail, and its influence will only deepen by 2025. Businesses implementing these models will have a greater chance of securing repeat business and deepening customer engagement.
Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. National and international expansion.
According to the company, Bread Aheads expansion plan into the Middle East is already well underway, with thriving bakeries in Dubai and Saudi Arabia, and plans to open a total of 35 locations across the region in the coming years. IR: Do you have plans for further expansion in Southeast Asia or beyond? MJ: Absolutely.
I feel that Witchery needs to own the misstep and commit to more active engagement with their customer base moving forward,” said Van De Ven. This means there’s no shortage of size 20 customers, but points to a more inconvenient truth: the brand’s initial size expansion was mismanaged,” she stated.
million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. This entails strategic expansion into additional retail outlets, ensuring convenient access for more individuals,” he explained.
We also focused on growing our socialmedia presence and reaching a new audience that Whole Foods strives to capture. The team loved our social presence since it meant we had an engaged and loyal community ready to go and shop Viv as soon as we launched, rather than having to build up the brand after launching in-store.
IR : With international expansion, some of the typical challenges are culture fit and understanding the market. How do we communicate that to the consumer, and how do we bring to life some of the socialmedia commentary that we have in Australia? They actually started to push the brand through socialmedia in those markets.
Within its first year, the brand’s popularity soared, leading to a partnership with Singaporean multi-brand retailer Sift & Pick for international expansion. Well-coordinated socialmedia campaigns can rapidly turn online enjoyment into purchasing decisions by our target segment, which is Gen Z buyers.
The Shopping Centre Council of Australia (SCCA), a national industry group for major shopping centre owners, managers and developers, praised the Queensland Government’s recent expansion of Jack’s Law as part of its Community Safety Plan.
Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world,” said Stephanie Young, president of Disney’s Consumer Products Games and Publishing. “We
Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Loop also helps reduce loss to fraud by providing retailers with the tools they need to identify and reduce fraudulent returns.
Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets. “We He said the socialmedia platform is “the go-to” in many countries.
Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. Flexible expansion plans. We have to keep them engaged, [while also attracting new customers].
Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest socialmedia platform. Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships.
Fans often share unboxing moments on socialmedia, creating a ripple effect of excitement that extends far beyond individual purchases. Fans share their collections on socialmedia, connecting with like-minded individuals and creating vibrant social circles, Moon said.
The main driver for Sol de Janeiro’s impressive growth globally includes powerful socialmedia,” L’Hostis said. L’Hostis added strategic expansion into new markets and increased availability across multiple retail channels has been the key to its significant growth. billion euros (US$2.1 million followers on Instagram, 2.4
YOOBIC , the innovator of the all-in-one Frontline Employee Experience Platform, today announced the launch of YOOBIC Communities, a powerful expansion of the YOOBIC app designed to enable companies with frontline workers to drive engagement and give employees a shared space to build collaboration, camaraderie, and a sense of common purpose.
Every review, whether on your website, socialmedia, or third-party platforms, acts as a piece of content that can be indexed by search engines. Encourage satisfied customers to leave reviews by making the process simple, whether through follow-up emails, website prompts, or socialmedia interactions.
He believes that the high demand for athleisure and premium sportswear in the island republic makes it the perfect base for further expansion into the broader Asian market. Now, we are excited to bring our unique vision of sports to the rest of Southeast Asia through our expansion plans into this region,” he explained.
The route to rapid physical expansion Blank Street Coffees physical retail presence has grown quickly since it launched onto the scene in August 2020. The rapid physical expansion couldnt have been attained without the necessary capital. Strategically, its all about authenticity.
But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Miu Miu revives Women’s Tales film series.
Whether through digital campaigns, marketplaces or socialmedia, clarify the path to purchase so it’s easy for consumers to find you and complete their purchase. Many marketplaces now offer fulfilment capabilities for added compliance, increased conversion and greater expansion. Social commerce. Direct-to-consumer (DTC ).
Consumers in Southeast Asia are more open to digital engagement with brands than those in Western countries and prefer making direct purchases from brand websites. study last year found that 69 per cent of consumers in Southeast Asia engaged with brands digitally, compared with 30-40 per cent in Western countries.
One significant milestone was the expansion of our distribution network, establishing partnerships with influential retailers and e-commerce platforms. The brand also invested in targeted marketing campaigns, leveraging socialmedia and celebrity endorsements to engage with a younger demographic. “My
Following a successful push into Singapore two years ago, Chinese collectible toy brand Pop Mart’s international expansion is continuing at pace, driven by experiential retail stores and high-profile collaborations with global artists and brands.
Now, following its recent expansion into China off the back of a $100 million investment from Chinese private equity firm EverYi Capital, the business is preparing to broaden its reach in Asia. “We Together we knew we could create a brand around wellness, creativity and socialmedia and turn it into something wonderful.”.
The journey of retail formats, as we know them, began with specialty stores, where retailers differentiated themselves through elevated service, expansive inventory, and deep local knowledge. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level.
In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.
But the steady expansion of the group’s retail network, combined with the recovery in consumer spending after pandemic-control measures shifted in Q4, helped mitigate the majority of the impact during the financial year. Its future growth plan will focus on quality expansion and enhancing the productivity of its existing retail networks.
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