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Premium womenswear brand Damsel in a Dress design clothes for the modern woman who knows what she wants and what she wants to wear. After starting out as an online retailer, they recently opened concessions in John Lewis stores throughout the UK and this summer opened their first standalone store in Brighton. In order to realise their goal of opening more stores and concessions across the globe and engaging with new customers, DIAD reached out to Barber to help them develop a retail strategy for
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