Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn
Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. While many marketers and brand managers excel at designing creative initiatives and strategies, what sets Swift apart is her vision, long-term perspective, and, perhaps most importantly, her ability to transform challenges and crises into a powerful engine for purposeful and inspiring collective g
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