Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. The landscape of luxury retail has undergone a profound evolution in recent years, ushering in a new era where the boundaries between the physical and digital realms are blurred. The catalyst behind this transformation is the emergence of hyperphysical stores, a groundbreaking approach that is redefining the very essence of the retail experience.
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