Thinking outside the box with visual merchandising
Retail Focus
NOVEMBER 27, 2023
Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. Be this simply placing items from a new range of clothes on a group of mannequins or coming up with a creative and colourful window display to draw in those passing by, visual merchandising plays a key role in many retail strategies. The primary challenge for retailers in the current market is how to evolve these tried and tested methods to appeal more to modern shoppers.
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