Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail
Retail Focus
AUGUST 10, 2023
Ghalia BOUSTANI. Senior Retail Consultant at Univers Retail | Published Author | Visiting Lecturer. In the ever-evolving landscape of luxury retail, traditional brick-and-mortar boutiques are no longer the sole representation of opulence. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms.
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