Sephora China launches ‘Store of the Future’ retail concept in Shanghai
Inside Retail
JUNE 11, 2023
US beauty giant Sephora has brought its ‘Store of the Future’ concept to Shanghai’s East Nanjing Road, the brand’s second globally after launching in Singapore last year. The Sephora Store of the Future Shanghai edition features seven touchpoints, including care analysis, AI-generated look analysis, lift and learn, mobile POS, and personalised gift packaging.
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