White paper: Joy of Shopping
Retail Focus
JANUARY 24, 2022
Following the oppression of isolation brought on by the pandemic, shopping-for-leisure in physical stores begins to replenish our essential need for real-time experiences and face-to-face interaction. The joy of shopping in bricks-and-mortar stores retains its pre-covid social value, but the key to on-going success is the industry understanding that customer needs have changed irrevocably, and they need to continue to adapt to meet them. female buyer pays with bank card in tea shop.
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