Sat.Jul 04, 2020 - Fri.Jul 10, 2020

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Rangers FC reveals new crest and visual identity for “digital era”

Design Week

Scottish football club Rangers has been given a new brand identity from design consultancy See Saw, which seeks to modernise the team’s appearance for the “digital era” The studio, also based in Scotland, has designed a new crest, bespoke typeface and visual assets for the premiership team. Rangers is based in Glasgow and is the fourth oldest club in Scotland, having been founded in 1872.

Balance 101
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Gabriel Chipperfield gives London newsagents Shreeji a plush revamp

Dezeen

A traditional newsagent in central London has been given a makeover by Gabriel Chipperfield and his design studio Selected Work to create "an Alice in Wonderland experience" with a warren of luxurious rooms behind the shop. Shreeji , a newsagent and tobacconist located on Chiltern Street in London's affluent Marylebone neighbourhood, was established by Sandeep Garg in 1982 and has since become a go-to spot for locals to pick up sweets, snacks and find an international roster of magazines.

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The Ultimate Guide to Trade Promotions

RepslyBlog

Trade promotions are a rather loose category. In general, they are classified as any promotional approach that hits these two criteria: They are driven and planned (even if not wholly executed by) product merchandisers. They occur within the point of purchase, i.e. retail.

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Retail Reopening Tips

Jahabow

The country’s retail outlets are beginning to reopen but there’s still confusion on how to best protect against the coronavirus. For essential businesses and even non-essential ones, mitigating the risk of spreading infection is vital for keeping employees and customers healthy, and business doors open. By taking additional steps, your brand can build a reputation of safety — something that goes a long way when they’re facing a long road of recovery ahead.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Australia unveils new nation brand — but where is the kangeroo?

Design Week

Australia has unveiled a new nation brand designed to showcase the country internationally and focus on different facets that the country is less well known for. The work has been done by the Sydney-based marketing agency Clemenger BBDO and the results have been published in a government report by the country’s Nation Brand Advisory Council. “A country’s reputation drives political, commercial and economic success,” the report says.

Artistic 101
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Shanghai studio Arizon's interiors facilitate "surprising spatial experiences"

Dezeen

VDF studio profiles: Shanghai design studio Arizon specialises in the planning and interior design of retail spaces , from boutique department stores to shopping malls. The studio was founded in 2008 by Junwei Shen. Over the course of his career, the designer witnessed the rapid evolution of Chinese commerce from standalone shops to giant malls , which is why he prides himself in creating interiors that are able to adapt to the evolving needs of different businesses.

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TGI Fridays becomes Fridays in brand shake-up

Design Week

TGI Fridays, now Fridays, has been rebranded by London-based design studio SomeOne as it ventures into the home delivery market and makes a bid to become “famous again” The new identity includes a name change, updated logo as well as a new visual system for merchandise and packaging. The hospitality chain was originally launched in New York, US in 1965.

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Astrid Stravro’s “tongue in cheek” identity for cereal brand OffLimits

Design Week

Pentagram graphic designer Astrid Stavro and Shepard Fairey’s Studio Number One have created the branding for new cereal company, OffLimits. OffLimits – founded by Emily Elyse Miller – is a “next-gen” cereal aimed at adults. It has two flavours which aim to match people’s mood; depending on whether they’re feeling ‘wired’ or ‘tired’ The two flavours, the caffeine-infused coffee and cocoa and the more “mellow” vanilla a

Expansion 101
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Amstel launches new global brand identity in bid for “coherence”

Design Week

Dutch beer company Amstel has been given a new global brand identity by Elmwood, which seeks to create a more streamlined international appearance. Amstel, which was founded in 1870 in Amsterdam, was bought by Heineken in 1968. It is now sold in 115 markets around the world. But as the beer brand has developed, a number of different expressions tailored to local needs have proliferated.

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A gin brand that celebrates the “geological tapestry” of the Peak District

Design Week

London-based design studio The Allotment has developed the branding for a new craft gin distillery, Shivering Mountain. Shivering Mountain Gin is a newcomer to the UK gin market, with a distillery based in the Peak District. The combination of geological forces experienced in this location, the brand says, has a unique effect on the taste of the gin produced here, with water filtered through the mountains used in the distilling process.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Waze gets a “community-driven” brand refresh from Pentagram

Design Week

Navigational app Waze has been given a new brand identity from Pentagram’s Natasha Jen and Waze’s in-house creative team led by Jake Shaw. Waze, which is owned by Google, aims to “make people’s time on the road more rewarding”, according to Shaw. Waze is a navigational app with a social media element; users can interact with other drivers on the road and also warn them about traffic jams or other road impediments such as pot holes.

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Ascend eschews energy branding tropes with Edify’s visual refresh

Design Week

London-based design studio Ascend has provided Australian energy company Edify with a visual update to help it stand out from its competitors. The refreshed identity includes a “neatened” logo and wordmark, expanded colour palette as well as a user experience (UX) and user interface (UI) update for the company’s website. When the energy company first launched in 2015, it was somewhat of an outlier in the Australian energy space.

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What does the chancellor’s Summer Budget 2020 mean for designers?

Design Week

When Rishi Sunak delivered his inaugural Budget back in March , the UK was in the early stages of the coronavirus pandemic. In the time since, the country has spent tens of billions attempting to protect the economy from the effects of the virus; has seen as many as 9.3 million workers furloughed from their jobs; has spent 12 weeks in lockdown; and has experienced a 25% shrink in its economy.

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UNICEF has a new app designed to protect kids from coronavirus

Design Week

From toilet paper and food shortages, to suspect cures and uncertainty over transmission in young people, the coronavirus pandemic has been awash with misinformation and panic. In a bid to tackle this misinformation, international children’s humanitarian organisation UNICEF has launched a new app. HealthBuddy COVID-19 has been developed in partnership with software development and design company EPAM, and invites children and their families to embark on a “progressive quest for knowl

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Take our latest coronavirus business impact survey

Design Week

For the last four months, Design Week has been covering the effects of the global coronavirus pandemic on UK designers. This has included numerous creative projects and outpourings of support, as well as the more difficult negative impacts on the industry. Since March, chancellor Rishi Sunak has put in place a number of support packages in an attempt to mitigate the effects of the crisis on the country’s economy, including the Coronavirus Job Retention Scheme , the Self-Employed Income Sup

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Festival of Marketing 2020 announces new digital format

Design Week

Festival of Marketing 2020 returns this October, not as a two-day conference but as a five-day digital event with over 80 sessions. The event, which is now in its eighth year, will feature some of the biggest names in marketing. But in light of recent events, the format has changed this year. Across an expanded five-day schedule, there will be a mix of live, pre-recorded and on-demand content which includes ‘marketing masterclasses’ as well as ‘virtual networking opportunities&

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WRAP launches second round of £1.4 million circular plastics grant programme

Design Week

The Waste and Resources Action Programme (WRAP) has announced the second round of its £1.4 million grant funding programme in partnership with UK Research and Innovation (UKRI). The competition was first announced in December 2018 and has gone through one round of funding already. Awards for this initial stage were made last year, with the focus being on innovative ideas that could help us better recycle plastic and reduce waste.