Retail Research shows that dialogue and interaction are the way forward for retail
Barber Design
APRIL 27, 2017
Economic pressures on the high street, including the shift from physical to online sales have had a dramatic impact on the nature of retail. Retailers are constantly developing more effective methods for engaging with customers – not just to make a sale, but to promote their brand and instil customer loyalty. Recent retail research demonstrates that the future of this kind of retail marketing lies in showing rather than telling – by creating genuine dialogues and personalised interactions with c
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