The use of scent in retail – can aroma save the high street?
Barber Design
JULY 9, 2018
According to a recent article on the PSFK website , the use of scent in retail or ‘scent marketing’ is about to revolutionise the customer experience. Retailers are looking to capitalise on the power of smell in store – to boost shopper’s mood, feeling and awareness of their environment. Speaking to PSFK, scent expert, Olivia Jezler, suggests that until now scent was added to store designs as an afterthought.
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