Is EDLP a better strategy during tough times?
Inside Retail
SEPTEMBER 5, 2024
With claims Australia has been in a retail recession for 18 months, year-end result headlines are spruiking a consistent storyline of net profit losses – for most. But there’s one group of retailers bucking the trend. And that is the brands that have gone all-in on everyday low prices or EDLP. While sales might be up for brands that adopt a high/low pricing strategy like JB HiFi, their bottom line isn’t looking so rosy.
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