Abracadabra! Luxury Pop-up Stores Bringing Fantasy to Real Life
Retail Focus
JULY 20, 2023
Ghalia BOUSTANI. Senior Retail Ronsultant at Univers Retail | Published author | Visiting lecturer. Luxury Brand Investment are becoming less product oriented. As luxury brands invest in various areas, they aim to create immersive and unforgettable experiences for their customers with a focus on aesthetics, arts, technology, food and services, collaborations, exhibitions and museums, these brands are taking the concept of luxury pop-up shops to the next level.
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