Digital retail strategy – will virtual reality live up to its promise?
Barber Design
MAY 15, 2017
In recent years, Virtual Reality (VR) has become the next big thing for hip tech start-ups in Silicon Valley. Some of this buzz has filtered down to retailers who are keen to include it in their digital retail strategy– but does the technology deserve the hype and is it really suitable for retail applications? So far retailers have been slow to adopt VR.
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