Why Your Competitors Are Outperforming You at the Shelf
RepslyBlog
APRIL 9, 2020
Did you know that 72% of brands end up in the red when it comes to promotions ? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your competitors!) are dramatically outperforming their competition on the shelf. That is why executing promotions and ensuring a positive return could be a deal maker or breaker when attempting to gain additional share of your category, or when defending your space on the shelf from those desperate to snag your spo
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