30-day free trials increase conversions by 273%, yet 3 in 4 e-commerce sellers didn’t use the strategy in 2023
Retail Focus
AUGUST 21, 2024
New data shows 30-day free trials are the most effective method of paid customer conversions – almost four times (273%) more likely to convert a customer than 14-day free trials. Findings also show free trials are 28 times more effective than free products. However, despite its effectiveness, and at no cost to the business, nearly 3 in 4 ecommerce sellers didn’t use the approach in 2023.
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