The Paris 2024 Olympic games; a missed pop-up store opportunity?
Retail Focus
AUGUST 14, 2024
Ghalia BOUSTANI. Expert Manager at Univers Retail | Published author | Visiting lecturer. Pop-up stores present a unique opportunity for brands to engage directly with their target audience or potential customers during a specific period. The Paris 2024 Olympics, a global event attracting millions of visitors, offers an unparalleled platform for such engagements.
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