BOSS launch new Oxford Street store concept and experience
Retail Focus
AUGUST 12, 2022
Dalziel & Pow have partnered with HUGO BOSS to redefine and design their new BOSS store concept and experience, which has just launched on Oxford Street, London. The purpose of the new concept is to redefine and create the new BOSS store experience, one that inspires customers to find their style confidence and #BeYourOwnBOSS. This concept reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and we
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