Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike
Retail Focus
DECEMBER 3, 2024
It’s official – long gone are the days of the standalone Black Friday and Cyber Monday discounts. Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.
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