Inside Lego’s immersive new store design that’s rolling out globally
Inside Retail
JUNE 24, 2021
Interactive storytelling, virtual worlds, a personalisation studio and 3D superheroes – it’s not your average retail store, but Lego’s new New York City flagship demonstrates what’s possible with experiential retail. On Friday, the toy company will open the doors to a two-storey, 7175-square-foot store on Fifth Avenue, showcasing an innovative retail format, which will inspire the redesign of more than 100 stores worldwide over the next year.
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