Trivago fined $44.7 million for misleading travellers
Inside Retail
APRIL 21, 2022
Online travel booking company Trivago has been ordered to pay $44.7 million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. . Trivago had used an algorithm to determine which travel booking site paid the highest cost-per-click fee and highlighted them on its website.
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