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Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. Much has been said about the effect of e-commerce success on retail environments. Online sales accounted for almost 12% of sales last year, but the real news is that retail remains strong and stores that can create a successful retail environment will still thrive. In many ways, a carefully crafted environment can help boost in store sales beyond those of online channels.
Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. If you’re looking for a digital-first brand that has successfully branched into to brick and mortar stores, it’s hard to miss Shinola Detroit. Through carefully crafted retail environments and event marketing, Shinola is one brand that has managed to connect with the neighborhoods where their stores are located, all while maintaining the brand's (mostly) Detroit narrative.
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