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Booklyn-based design studio Hyperakt has updated the visual identity for coding collective, Girls Who Code (GWC). The brand refresh includes a logo update, website redesign as well as new visuals for physical materials such as tote bags and badges. GWC was founded in 2012 in New York with the aim of teaching 20 girls to code. Since then, it has grown into an international movement and teaches 185,000 girls around the world to code through resources and content.
It’s not easy to pivot your brick-and-mortar business to reach shoppers online, but often it’s an important stream of income for business owners to pursue — especially during times when it’s not an option to have in-store experiences that help boost revenue or your doors are closed because of the current initiative to flatten the curve. Just as shoppers lead with their eyes as they enter your store, the same is true when they shop your eCommerce site.
While details are still unclear , the government’s announcement about an easing of lockdown measures has inevitably made companies think about the return to work. Some industries which cannot work remotely have already returned to work. We talk to designers – from a mix of international and smaller studios – about what they’ve learned from lockdown, if it’s changed any working practices for good, and what a return to work might look like for their studios.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
The Centre of the Protection of National Infrastructure (CPNI) has launched a digital ‘toolkit’ with designs which encourage safe working practices, as some companies return to work. The posters have been designed by London-based ad agency AML Group. “Clear, concise and simple messaging” was central to the CPNI’s brief for the project, which has taken three weeks to complete.
On 10 May, Boris Johnson revealed details around an easing of lockdown after weeks of socially-distancing measures. There were graphs to show the possible easing steps, as well as a coloured scale which indicates the presence of coronavirus in the UK. There was also a new slogan. Instead of ‘Stay Home’, the government is now advising the country to ‘Stay Alert’ However, the communications campaign has been criticised over a lack of clarification, and on Monday Johnson had
Strategy and packaging consultancy Bulletproof has given Meridian Foods a new identity in a bid to help the brand focus on its sustainability mission. The new look for the company, which is best known for its range of natural nut butters, seeks to emphasise its “positive ethical stance” on issues that consumers are increasingly concerning themselves with, such as deforestation caused by palm oil production, the negative environmental impact of food air miles and the benefits of plant
Strategy and packaging consultancy Bulletproof has given Meridian Foods a new identity in a bid to help the brand focus on its sustainability mission. The new look for the company, which is best known for its range of natural nut butters, seeks to emphasise its “positive ethical stance” on issues that consumers are increasingly concerning themselves with, such as deforestation caused by palm oil production, the negative environmental impact of food air miles and the benefits of plant
“Objections to coronavirus tracing apps seem to be more expected in countries such as the UK and the USA, where fears around data misuse are more prevalent and political divisions have heightened mistrust in governments,” Fura Johannesdottir tells Design Week. Johannesdottir is Huge Inc’s chief design officer and is based in Iceland, where she says that the “small population has so far had faith in this use of technology” She believes that the apps’ popularity
Amsterdam-based design studio Resn created a virtual product launch for electric bike company, VanMoof. The Dutch company was supposed to reveal its new X3 and S3 models at a live launch, which was cancelled because of the coronavirus pandemic. The launch combined a virtual rendering of the bikes, video presentations, and interactive features. The event – which took four weeks to create – had 6000 viewers, and 4400 orders were placed within 24 hours of the event.
NB Studio and Michael Wolff have created the visual identity for health start-up mPharma and its people-facing brand, Mutti. The project includes a logomark, strapline, website design as well as brand guidelines. The identity also rolls out across a wide range of physical products, from lapel pins to shop fronts. mPharma was started by Gregory Rockson.
Brighton-based design studio Baxter & Bailey has developed the identity for a new “boundary-defying” music label, Nomad Music Productions. Launched by British-Kazakh violinist Galya Bisengalieva, the label aims to put out music that unites both classical and electronic music techniques, thereby “methodically broadening the parameters” of both genres.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
International classifieds platform OLX has been rebranded, in a bid to unify its presence across markets and tackle the stigma associated with second-hand shopping. The project was led by the team at DesignStudio London, who began working with OLX back in 2017. Initial stages of the project revealed that though OLX operated its classified platform across 40 countries, the overarching brand felt “disconnected visually” from market to market. “The smart choice” Though the p
Rishi Sunak has unveiled plans to extend the Coronavirus Job Retention Scheme (CJRS) until the end of October. The scheme was originally introduced back in March , in a bid to soften the impact of the global coronavirus pandemic on the UK’s economy. With an estimated 7.5 million workers from one million businesses having been supported by the package since its inception, the CJRS is estimated to be costing the Treasury around £14 billion a month.
Online mental health community Sad Girls Club has been given a “70s-style” visual identity by international design studio Tickety Boo Creative. Founded in 2017 by Elyse Fox, Sad Girls Club is a grassroots platform that supports young women of colour in their struggles with mental health. Since inception, it has amassed some 300,000 followers, and regularly puts on workshops, virtual therapist sessions and other events for its community.
“As lockdown was initiated, there was a growing concern among us about what this was going to do to families – even those who had never before shown any signs of anxiety,” says Henry Waterfall-Allen, digital director at Toad. It was this concern, he tells Design Week, that sparked the team’s latest project: Families Under Pressure.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
“With increased awareness in disinfecting, social distancing and food safety in general, consumers will continue to see new governmental regulations and retail standards on these matters as business as usual. To what extent remains to be seen, but design will play a major role in helping to drive consumer behaviour. The customer journey could be adjusted with touchpoints such as more permanent disinfecting areas, contactless self-serve areas, extra space for navigating through aisles and p
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