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During an excursion, students have had the chance to take a look behind the scenes in an IKEA department store. The friendly and dedicated Communication and Interior Design Team received us very well and introduced us to the Brand and the Visual Marketing & Store Design processes. The previously learned VM Basics and the newly seen Visual Techniques were applied directly.
It’s great to start the year with a positive story and this week we learned that the number of independent bookshops in the UK and Ireland has been steadily increasing for the second year in a row. Prior to 2017, bookshops had been declining in number every year since 1995, with more than a thousand independent bookshops disappearing within that time frame.
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