Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age
Retail Focus
JANUARY 5, 2024
Ghalia BOUSTANI. Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience.
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