Why local retail communities are important, and how retail design can encourage community retailing.
Retail Focus
MAY 30, 2023
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Creating a brand community has always been an important marketing concept and a valuable brand asset. Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). They understood to what extent building and maintaining a relationship with their clients had an impact on their survival.
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