Designing the future: how Superflux is demystifying speculative design
Design Week
JANUARY 4, 2023
Can design help people to see the bigger picture when it comes to cultural issues? Can it open doors into possible futures for companies and consumers alike? The answer is a resounding yes, according to Superflux founders and partners Anab Jain and Jon Ardern. The couple founded their experiential design practice Superflux in 2009 in the wake of the credit crisis, just four years after graduating.
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