September, 2017

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5 Key Considerations for Designing a New Retail Experience

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Normal. 0. false. false. false. EN-US. X-NONE. X-NONE. When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. No one can deny the success of online selling, yet retail remains a constant.

Design 52
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Come and find us at the TFWA World Exhibition in Cannes

Barber Design

Next month we’re off on our annual pilgrimage to the TFWA World Exhibition and Conference in Cannes. This Duty Free and Travel Retail Summit presents us with the chance to showcase our talents to a prestigious selection of premium brands in an industry-wide forum along with the chance to network with many key influencers and decision makers in the travel retail industry.

Other 52
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Barber open new Madrid office

Barber Design

This week we are very excited to announce Barber Design’s first overseas premises with the opening of our Madrid office in Spain. Located in Barrio de Salamanca, in amongst some of Madrid’s most interesting high street fashion stores, the aim of our new office is to strengthen our presence in continental Europe whilst opening up new potential markets in Europe and Latin America.

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Jack Wills – an inspirational brand story

Barber Design

This summer we visited Salcombe in Devon where we went to the original Jack Wills store and felt inspired to tell you more about their extraordinary brand success story. The very first store opened in a tiny retail space in 1999. The aim of the brand was to encapsulate University Life into a branded set of clothing, with the slogan ‘University Outfitters’.

Fashion 52
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Retail Environment Design: Upcoming Trends

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It’s no secret that the last few years have challenged brick and mortar stores to compete in a way that makes them more compelling or at least increasingly integrated into their online retailer competition and counterparts. In this way, we see traditional retail store environments looking for creative, highly experiential retail design environments that make visiting in person a worthwhile experience for consumers.

Design 52