How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji
Inside Retail
DECEMBER 4, 2024
Prada and Miu Miu’s new partnership with Snapchat’s Bitmoji platform, allows customers to deck-out in designer threads for a fraction of the price. High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally.
Let's personalize your content