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According to figures published by technology company Fujitsu last week , more than half of UK retailers don’t have a formal digital retail strategy in place for their business, despite many indications that there is growing consumer demand for change in this area. The report, entitled ‘Technology in a Transforming Britain’ is available as a pdf on Fujitsu’s website and uses research taken from 2,000 UK consumers.
One of the hot topics in retail environments these days is personalization, with lots of creative approaches to meeting the customer’s need for more personal interactions. We can expect to see a lot more investment in personalization in 2018, as retailers look to incorporate a more personalized approach across channels. Up to now, a lot of the focus on personalization has been online.
If trends in 2017 are any indication, we can expect to see a lot more retail experimentation in 2018. Retailers large and small are finding this the path to success in a rapidly evolving marketplace. Risk is low when you consider that even small failures can yield important insights. Evolution has long been the story for retail. The new trend towards experimentation encompasses many concepts, including ways of collecting and using data, ways to offer experiences through events and installations,
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
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