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Booklyn-based design studio Hyperakt has updated the visual identity for coding collective, Girls Who Code (GWC). The brand refresh includes a logo update, website redesign as well as new visuals for physical materials such as tote bags and badges. GWC was founded in 2012 in New York with the aim of teaching 20 girls to code. Since then, it has grown into an international movement and teaches 185,000 girls around the world to code through resources and content.
One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase. Armed with this intel, brands can identify new shopping trends, opportunities for growth, competitive threats, and more, and use that insight to build an intelligent st
Embracing Disruption with Strategic Solutions I’ve been a contributing writer to Simply the Best Magazine for three years now, sharing insights on Disruptive Retail, and today, I am honored to share the full digital edition, to lend a little creative spark to your day, as we all Stay Safe and Stay Home, and practice social distancing [.]. The post Embracing Disruption with Strategic Solutions at Gustie appeared first on Gustie Creative.
It’s not easy to pivot your brick-and-mortar business to reach shoppers online, but often it’s an important stream of income for business owners to pursue — especially during times when it’s not an option to have in-store experiences that help boost revenue or your doors are closed because of the current initiative to flatten the curve. Just as shoppers lead with their eyes as they enter your store, the same is true when they shop your eCommerce site.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Design impacts lives. We spend 90% of our lives indoors, thus our personal life space is extremely important since it can impact us in many ways. How we function in our space depends on how it is designed to support us. Our life space has different activities that require different environments to support our body, mind, and soul (emotions). With this new pandemic, we find that our spaces need adjusting.
The Centre of the Protection of National Infrastructure (CPNI) has launched a digital ‘toolkit’ with designs which encourage safe working practices, as some companies return to work. The posters have been designed by London-based ad agency AML Group. “Clear, concise and simple messaging” was central to the CPNI’s brief for the project, which has taken three weeks to complete.
The Centre of the Protection of National Infrastructure (CPNI) has launched a digital ‘toolkit’ with designs which encourage safe working practices, as some companies return to work. The posters have been designed by London-based ad agency AML Group. “Clear, concise and simple messaging” was central to the CPNI’s brief for the project, which has taken three weeks to complete.
According to Business News Daily , more than 80% of surveyed consumers said they felt it was “important or extremely important” for companies to design environmentally friendly conscious products. Sustainability, green and eco-friendly have become more than just buzzwords: They have become a staple in people’s lives. Reclaimed wood , or wood that has been reclaimed for reuse, started off as an aesthetically pleasing design trend.
You can find Gustie Creative in the 2020 VMSD Retail Design Firm Resource Guide. At Gustie, we are experts in creating end-to-end sustainable design solutions that work effectively and efficiently for online-to-offline retailing and we are pleased to be included in the 2020 VMSD Retail Design Firm Resource Guide. We work with you to grow [.]. The post Gustie in 2020 Retail Design Resource Guide appeared first on Gustie Creative.
In my 35 years of being in the retail/design industries, I’ve never seen so much acrylic. Acrylic face shields, sneeze guards and space separators, on countertops, showcases and checkouts. Of course, they are important and necessary, but please think carefully before you swiftly click, “buy and ship”. What will these do to your brand and the look of your store?
Tessito was our first client from our Covid campaign, where we are offering simple 1-4 product shootings for a very low price. And since we all have to stay home these days, we created a very simple 3 step process where the company sends us our products, we take care of the shooting and send their pics back to them ready to be posted. Tessito is a fast growing company that offers the complete tea drinking culture bringing it closer to young people.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
While the notion of employee engagement is often (over) simplified to only mean employee happiness or satisfaction, there is much more to take into consideration if you truly want your team to be engaged and care about your company’s success, especially in the retail sector. . Employee engagement, as defined in this Forbes article , is ‘the emotional commitment the employee has to the organization and its goals’.
On 10 May, Boris Johnson revealed details around an easing of lockdown after weeks of socially-distancing measures. There were graphs to show the possible easing steps, as well as a coloured scale which indicates the presence of coronavirus in the UK. There was also a new slogan. Instead of ‘Stay Home’, the government is now advising the country to ‘Stay Alert’ However, the communications campaign has been criticised over a lack of clarification, and on Monday Johnson had
Watching a store come to life is so exciting, and yesterday I got to tackle one of the most satisfying parts…putting up the logo sign for the brand new Trouts Fly Fishing store in Denver. When that logo goes up, you can suddenly feel how cool the whole space is going to be. This particular installation had a high penalty for failure. We designed the wall (which will be behind the cash wrap counter) with hot-rolled steel on it…ooh la la.
You can find Gustie Creative in the 2020 VMSD Retail Design Firm Resource Guide. At Gustie, we are experts in creating end-to-end sustainable design solutions that work effectively and efficiently for online-to-offline retailing and we are pleased to be included in the 2020 VMSD Retail Design Firm Resource Guide. We work with you to grow [.]. The post Gustie in 2020 Retail Design Resource Guide appeared first on Gustie Creative.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Living in the Covid era has made people wary of the importance of having a good solid presence online. And even though in many countries (like NL) the online market has already peaked, Mexico had been a little reluctant to trust online sellers and shop through the web. And even though having Amazon and Ebay since a few years back has made online shopping a reality, there is still the issue of sellers having to make the switch between physical sales and online.
Working From Home, Working For You. As a leader in the industry, Ultraflex strives to provide exceptional communication and support during this trying time. We are still up and running in all warehouses, and here to serve the needs of our customers. Our team is doing their part to help those on front lines who are working tirelessly to heal and to help.
While details are still unclear , the government’s announcement about an easing of lockdown measures has inevitably made companies think about the return to work. Some industries which cannot work remotely have already returned to work. We talk to designers – from a mix of international and smaller studios – about what they’ve learned from lockdown, if it’s changed any working practices for good, and what a return to work might look like for their studios.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Have a unique spot for a product? Need a creative way to display a bike – or anything for that matter? We have to develop new ideas all the time so we are a great resource for ideas, and all the ways to produce them. This example is from the Alchemy store that we designed a while back. We have always loved this particular display. Need something unique for your own store?
You can find Gustie Creative in the 2020 VMSD Retail Design Firm Resource Guide. At Gustie, we are experts in creating end-to-end sustainable design solutions that work effectively and efficiently for online-to-offline retailing and we are pleased to be included in the 2020 VMSD Retail Design Firm Resource Guide. We work with you to grow [.]. The post Gustie in 2020 Retail Design Resource Guide appeared first on Gustie Creative.
Design impacts lives. We spend 90% of our lives indoors, thus our personal life space is extremely important since it can impact us in many ways. How we function in our space depends on how it is designed to support us. Our life space has different activities that require different environments to support our body, mind, and soul (emotions). With this new pandemic, we find that our spaces need adjusting.
This quick shoot was set up for Sergio, a Gourmet food delivery service that began its operation at the start of the COVID quarantine. As we all we all went indoors due to the pandemic, the need of creating attractive and compelling images became absolute. Sergio came to us to be able to show it’s high quality and gourmet details across the web, showing its clients the reality of its cooking.
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
We’ve all seen countless “best practice” lists that are designed to excite and motivate brands to reach new levels of success with their product promotions. While these lists are no doubt helpful, the fact is that up to 75% of brands are still left in the red at the end of their promotional campaigns. For many teams, that’s because no number of best practices will truly make a difference if you still have some of your worst practices in place.
Superunion has created the branding for Move United, a movement which promotes sports among people with disabilities in America. The visual identity includes a new logo, typeface and identity system, which rolls out over physical and digital platforms. Move United will launch across 43 states and offers 100,000 people with disabilities opportunities to participate in more than 50 different adaptive sports.
We know there are a LOT of options when it comes to down bedding – between sizes, thread count, and collections, it can seem impossible to know what you’re looking for. Below, you’ll learn the difference between compartmented and single chamber pillows, sewn-thru and bafflebox duvet construction, and when you should consider a gusseted edge. […].
A number of industry experts have commented that we’ve seen the equivalent of three years’ worth of store operations’ evolution in the span of the last 6 weeks. As many states begin to tiptoe back from sheltering-at-home, what’s even more eye-opening is the broad agreement that we likely still have a long way to go before we settle into the Next Normal.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
What trends can online merchants expect after more than two years of exponential growth? Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy. From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels.
London Design Biennale has been postponed to 2021, following the coronavirus outbreak. In a statement, the organisers say: “Keeping our visitors and designers safe remains our priority and given the current international travel restrictions and potential quarantine requirements, we are postponing the 2020 Biennale exhibition to 2021.” The event will now take place in June 2021 at Somerset House.
As talks of easing lockdown begins , and the possibility of returning to work grows, attention has turned to the problem of the commute. For most people, this will involve some form of crowded transport, such as the Underground or bus. London-based design studio PriestmanGoode has come up with a concept which aims to tackle two potential problems of busy commutes.
When they first applied to courses years ago, no graduating design student could have predicted the way they’d be ending their university career in 2020. And having nearly made it through the trials of their last year in education, students are now faced with another intimidating task: finding a job in an industry that, like many others, has been severely affected by the global coronavirus pandemic.
Working with much loved brands can be a pivotal moment for designers at any stage of their career. Not only do projects come with a sense of prominence, wider audiences and bigger budgets, they also have the potential to attract more work in the future. But as many studios can attest to, when projects for more well-known clients hit the public stage, what often comes next is an onslaught of critique, no matter how good the work is.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
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