The Oakley Exoplanetary Bunker in the Heart of Paris
Retail Focus
JULY 31, 2024
This summer, as athletes prepared for the biggest competition of their lives, the prestigious Palais Brongniart was reborn as a haven to escape the chaos of the games. “The Oakley Exoplanetary Bunker”, a brutalist-inspired safehouse, immersed visitors in the brand’s rebellious history, offering a journey through Oakley’s almost 50 years past, present, and the vision that shapes its future. “At Oakley, we don’t believe in predicting the future; we believe in creating it.
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