All’s fair in love and lipstick: Beauty ‘dupes’ and how to beat them
Inside Retail
AUGUST 22, 2024
Duping has garnered a lot of attention in the media lately, with concerns around the practice and what it means for hard-fought brand loyalty. As someone whose make-up bag overflows with everything from Westman Atelier to Violette FR, the prospect of alternatives that protect my wallet is hugely exciting. But as someone who has worked in establishing and protecting brand equity over the last 15 years, I can see the downside.
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