Hoka’s head of Apac distribution and e-commerce on stepping up its presence
Inside Retail
FEBRUARY 22, 2024
Inside Retail interviewed Hoka’s head of Apac distribution and e-commerce, Prasanna Bhaskar, on what the brand achieved in 2023 and how it is preparing to navigate the retail landscape in 2024. The outdoor brand has plans for an aggressive retail expansion while simultaneously continuing its community-building initiatives. Inside Retail : What is the overarching vision fuelling Hoka’s retail expansion into the Australian market?
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