How retail left the Baby Boomer generation and its “silver economy” on the table
Inside Retail
MARCH 4, 2024
It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty. Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. But in what marketers have described as the “silver economy”, brands are leaving a considerable amount of revenue on the table that could be brought in by the Baby Boomer generation.
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