Woolworths loses Australia’s most-trusted brand crown
Inside Retail
MARCH 8, 2024
Bunnings has been named the most trusted brand for the year to December, dethroning Woolworths and ending the supermarket’s three-and-a-half-year dominance. Bunnings lost the title of Australia’s most trusted brand to Woolworths in May 2020. However, beginning October 2022, Bunnings has made a strong comeback, drawing the greatest increase in confidence among all those on the trusted brands list.
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