Coles taken to task over ‘discount’ promotions consumers don’t understand
Inside Retail
APRIL 24, 2024
Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. Choice found in a survey that Coles’ ‘Down Down’ and ‘While Stocks Last’ labels confused shoppers as to whether the item was marked down or not. Meanwhile, shoppers are also confused on Woolworths’ ‘Prices Dropped’ label, unsure if the product was already discounted.
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