UK consumers believe AI-powered pricing and promotions add the most value to their buying journeys, research by Intellias reveals
Retail Focus
DECEMBER 21, 2023
With rapidly increasing use and adoption of artificial intelligence (AI) in their day-to-day lives, UK shoppers are increasingly expecting retailers to leverage AI to improve their buying journeys, the latest research from Intellias , the global retail technology partner, reveals. Top 5 areas where AI delivers the most value to UK consumers:- 1 – Pricing and promotions – 28% 2 – Loyalty – real-time personalised rewards – 18% 3 – Product discovery when searchin
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