How to measure emotion: The new metric for success in experiential retail
Inside Retail
AUGUST 30, 2024
Picture this: You walk into a store, drawn in by an eye-catching window display. As you enter, you’re greeted by a subtle scent that evokes memories of home and music that get you feeling adventurous. A friendly staff member offers you advice on new products to explore. You try on a jacket using an augmented-reality mirror that shows how it looks in different settings.
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