Why click-and-collect is the omnichannel service retailers need to lean into
Inside Retail
JULY 19, 2024
Omnichannel retail is on the rise as retailers strive to achieve a seamless customer experience throughout non-linear journeys. Retailers that have become completely integrated across both their digital and physical touchpoints are able to provide customers with a consistent and connected purchase. While consumer behaviour is getting harder to predict, there is one omnichannel application that is a clear rising trend, according to experts, click-and-collect.
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