Why Oroton is bringing AR mirrors to Australian fashion
Inside Retail
NOVEMBER 13, 2023
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. The AR displays, which come from fashion tech company Zero10, give customers the opportunity to virtually try on items from Oroton’s new collection.
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