What 7-Eleven’s acquisition means for its approach to brand partnerships
Inside Retail
DECEMBER 5, 2023
Retailers are increasingly taking a community-first approach to marketing, leveraging their understanding of local industries embedded in local culture to build brand awareness and relationships with consumers. But what happens when a retailer is acquired by an international business without that local knowledge? 7-Eleven Australia has successfully used partnerships with aligned and unexpected Australian brands to elevate and position itself to be a lot more than just a convenience store chain.
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