Under Armour launches sportswear range exclusive to Australia
Inside Retail
APRIL 17, 2024
Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The drop includes an array of men’s and women’s essentials and Under Armour says each piece is crafted using quality fabrics and innovative design techniques to ensure maximum comfort, durability, and style. The campaign – named ‘Live in UA’ – marks a pivotal shift in strategy and approach, representing a fusion of functionality and fashion, according to the brand.
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