The Psychology of Product Placement in Grocery Stores
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JUNE 27, 2024
Grocery stores tend to be overwhelming when you sit and think about how many products they actually hold. What’s even crazier is that the way the products are showcased all have meaning. Understanding the psychology behind product placement is imperative for retailers to know consumer behavior. Once you have this mastered, you can optimize your store layout for increased sales, better purchasing decisions, and an overall better shopping environment.
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