Apparel label The Upside partners with pilates chain in sustainable collection
Inside Retail
JANUARY 22, 2024
Apparel brand The Upside has partnered with fitness franchise Strong Pilates to launch a sustainable activewear collection. The collection features 100 per cent sustainably-focused fabrics with each piece carrying a custom-designed branded artwork including Strong Pilates’ logo. Strong Pilates is an advocate of sustainability, maintaining a plastic-free environment at its studios. “As a brand, Strong has always been very clear on its values and goal of feeling stronger both physicall
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