What brands can learn from the Béis Wash marketing strategy
Inside Retail
MARCH 20, 2024
The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items.
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